What Your Employees Aren’t Telling You

In her recent customer experience blog (http://bit.ly/nQLkK5), Forrester Analyst Kerry Bodine points out that many executives have tunnel vision. She says, “Many organizations place too much emphasis on top-of-mind channels such as the Web and social media, ignoring hundreds of touchpoints that influence customers’ perceptions of the brand… but in reality, behind-the-scenes employees from departments […]