So Many Payment Players – Good Graph!
The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re trying to understand established players as of mid 2016.
Learn to Speak Payments – For a Minute
Published on LinkedIn September 15, 2016 This McKinsey Mobile Payments Comparison is a great cheat sheet for people who speak payments – and those who want to. It’s a simple look at a complicated ecosystem that changes daily! The highlighted areas represent apps that have the right approach in that category. Too bad one provider hasn’t […]
Moving, But Still Marketing
This blog contains years of reflections on my B2B Marketing career and the many changes that have occurred in the discipline. During that time, Marketing moved from art to science, from “arts-and-crafts” to a “seat at the table.” We made it happen, and there has been a lot to discuss in this forum. Change is a constant. […]
Let’s Recap, Then Move Marketing Forward
Over the last four years, we’ve covered a lot of topics in this blog, which is a reflection of the many changes going on in marketing and customer experience. Here are ten of the most popular posts: More Thoughts on Thought Leadership When Lightning Strikes – From Service Gaps to Loyalty When Customers Speak Out, Pay […]
From CMO to CCO
Recently Daniel Newman, contributing writer for Forbes, agreed with me. That was probably not his intention, but his 1/13/15 op-ed, “CCO: Tying Together Technology, Marketing and Advocacy,” makes many of the same points I made in my “Transformational Marketing” blog last week. For example, Dan and I agree that, “…the marketing department’s job has shifted from […]
Transformational Marketing
As it often does, the New Year holiday and all the corresponding online retrospectives caused me to look back. I realized that my marketing career has coincided with several major waves of innovation. Marketers started the century discussing one-to-one marketing and lifetime value, then moved to a focus on total customer experience and loyalty. At […]
Ready to Lead with Content?
If you’re researching how a content marketing program can build your brand, generate demand for your solutions, and equip your sales force for consultative selling, read my 10-part series: Ten Steps to Marketing Relevance Step 1: Structure For Success Step 2: Be a Thought Leader Step 3: Create a Robust Content Marketing Program Step 4: Think […]
Content Marketing at Vantiv 2011-2014
After developing robust Content Marketing at ADP and Convergys, I developed my most successful thought leadership program for Vantiv. Like the others, it centered around primary research on customer experience within the industry – in this case payments. A thought leadership program builds the brand, positions the company as a “value-added” consultative provider, generates substantial inbound leads, and provides the sales […]
Content Marketing at Convergys 2007-2010
Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry. A thought leadership program positions the company as a “value-added” consultative provider, serves as content for multi-channel marketing campaigns, and […]
Forbes Has It Right
Jayson DeMers’ recent contribution to Forbes, “The Top 7 Online Marketing Trends Dominating 2014,” covers a lot of the themes I’ve been writing about. If you like what Jayson has to say about Content Marketing, Image-Centric Content, and Simplicity, then take a look at “Be a Thought Leader” and “Create a Robust Content Marketing Program.” Prediction #1: Content Marketing Will Be […]