The Marketing Automation Paradox

Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation.  On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams.  On the other hand, he points out, marketing automation isn’t cheaper. It “means having to bring on more—not less—staff. […]

Distracted By Bright Shiny Objects

Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking is the key element of Marketing success, but only 37% see Data as the key 51% […]